Hội thảo Conversion Rate Optimization tại Canifonia – USA năm 2011 có mặt tham dự của trên 30 diễn giả tại Mỹ , đặc biệt là sự có mặt của Google, SEOmoz, Ebay, Amazon … và các công ty Seo hàng đầu của Mỹ
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Chi phí tham dự Hội thảo
| Description (see details below) | Price |
|---|---|
| Two Day Conversion Conference Pass | $1,695 |
| One Day Conversion Conference Pass | $1,145 |
| 1-Day Social Networking Pass | $ 125 |
| 2-Day Social Networking Pass | $ 250 |
| Expo Hall Only Pass | FREE |
| 2 Day Combo Pass (Conversion Conference and eMetrics) |
$2,000 |
| 3 Day Combo Pass (Conversion Conference and eMetrics) |
$2,500 |
| Additional Half-day Workshop – Landing Page Optimization Intensive with Tim Ash | $ 545 |
| Additional Half-day Workshop – Neuro Web Design: What Makes Them Click? with Susan Weinschenk, Ph.D. | $ 545 |
Joanna Lord
Director of Customer Acquisition, SEOmoz.org
Đăng ký qua CLB SEO Việt nam : Giảm 15% trước ngày 05/3
Theo dõi sự kiện
Day 1 – March 14, 2011
Expo Hall Open 10:00 am – 7:30 pm
| 9:00-9:45 am | Opening Address & Keynote Presentation “Conversion in a Social World” Tim Ash, Conference Chair & CEO, SiteTuners.com |
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| 10:00-10:15 am | Morning Break | |||
| 10:15-11:15 am | Mind Games: Brain Science & Conversion (S1) Susan Weinschenk, Human Factors Int’l Andre Morys, Web Arts AG |
SEO vs. CRO – Tactics for Optimizing Both Search & Conversion (S2) Carlos Del Rio, Agillian Abu Noaman, Elliance |
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| 11:25 am - 12:25 pm |
Turbo-Charging PPC & Display Ad Landing Pages (S3) David Rodnitzky, PPC Associates David Szetela, Clix Marketing |
Split and Multivariate Testing (S4) Paras Chopra, Wingify Eric J. Hansen, SiteSpect |
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| 12:25-1:20 pm | Lunch with the Speakers in the Exhibit Hall | |||
| 1:20-2:20 pm | Mobile & Real Time Optimization (S5) Amy Africa, Eight by Eight |
Rapid Fire: Live Page Critiques (S6) Tim Ash, SiteTuners Chris Goward, WiderFunnel |
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| 2:30-3:30 pm | Adaptive Content & Behavioral Targeting (S7) Justin Davis, Madera Labs Pete Olson, Amadesa |
Large Company Optimization from the Trenches (S8) Seth Berman, Blue Shield of California James Niehaus, Symantec Andrés Amézquita, Mattel Inc. Joe Weller, RealNetworks |
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| 3:30-4:00 pm | Afternoon Break & Sponsored Sessions in the Exhibit Hall | |||
| 4:00-5:00 pm | Tools for Uncovering Conversion Leaks (S9) Joanna Lord, SEOmoz.org Darrell Benatar, UserTesting.com |
Advanced B2B Strategies for Conversion Optimization (S10) Charles Nicholls, SeeWhy Scott Brinker, Ion Interactive |
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| 5:10-6:10 pm | Keynote Presentation: “E-Commerce Usability: Overcoming Barriers to Conversion” Michael Summers, Co-author, Creating Websites that Work With special guest Andrés Amézquita, V.P. of E-commere, Mattel Inc. |
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| 6:10-7:30 pm | Networking Reception | |||
| 9:00 pm-12:00 am | ||||
Day 2 – March 15, 2011
Expo Hall Open 9:45 am – 4:30 pm
| 9:00-9:45 am | Keynote Presentation: “The New Quantitative Era – Creating Successful Business Change with Analytics” Thomas Davenport, President’s Distinguished Professor, Babson College, Author, Competing on Analytics: The New Science of Winning |
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| 9:45-10:15 am | Morning Break | |||
| 10:15-11:15 am | Ecommerce Best Practices (S11) Khalid Saleh, Invesp & Rob Snell, Gun Dog Supply |
Content Distribution: Conversion Through Thought Leadership (S12) Byron White, Idealaunch.com |
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| 11:45 am- 12:25 pm |
User Experience & Design for Conversion (S13) Ric Dragon, DragonSearch Sandra Niehaus, ClosedLoop Mktg. |
Conversion Strategy & Team Building (S14) Todd Barrs, Webroot Software Bob Garcia, Optimize |
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| 12:25-1:20 pm | Lunch with the Speakers in the Exhibit Hall | |||
| 1:20-2:20 pm | Video, Animation & Rich Media Panel Discussion (S15) John Cecil, Innovate Media Patrick Bultema, CodeBaby Moderated by Tim Ash |
Rapid Fire: Live Page Critiques (S16) Lance Loveday, Closed Loop Marketing Aaron Kahlow, Online Marketing Summit |
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| 2:30-3:30 pm | Lead Generation: Getting the Form-fill (S17) Raquel Hirsch, WiderFunnel Steen Rasmussen, IIH Nordic |
Personas and Cognitive Styles (S18) Howard Kaplan, Future Now |
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| 3:30-4:00 pm | Afternoon Break & Sponsored Sessions in the Exhibit Hall | |||
| 4:00-5:00 pm | Decoding Customer Behavior & Nurturing Engagement Online(S19) Mani Iyer, Kwanzoo Patrick Bultema, CodeBaby |
Social Media Micro-conversions Panel Discussion (S20) David Szetela, Clix Marketing Erin Eschen, Perficient Justin Rondeau, TemplateZone Ole Bahlmann, SoundCloud Ltd |
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| 5:10-6:10 pm | Closing Keynote:“Confessions of a Conversion Rate Optimizer” Bryan Eisenberg, CEO, BryanEisenberg.com and author of Always Be Testing, Call to Action & Waiting for Your Cat to Bark |
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(Optional) Day 3 – March 16, 2011
Separate Registration Required
| 9: | Landing Page Optimization Intensive Tim Ash, Conference Chair & CEO, SiteTuners.com |
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| Susan Weinschenk, Ph.D.; author and Chief of User Experience Strategy, Human Factors International | ||||
CLB SEO Việt nam cũng sẽ tham dự Hội thảo này tại Mỹ trong tháng 4/2011