Hội thảo về CRO trong SEO và SMO tại Mỹ

Hội thảo Conversion Rate Optimization tại Canifonia – USA năm 2011 có mặt tham dự của trên 30 diễn giả tại Mỹ , đặc biệt là sự có mặt của Google, SEOmoz, Ebay, Amazon … và các công ty Seo hàng đầu của Mỹ

ebay GoDaddy.com kodak Google adobe intuit
symantec RealNetworks AACCN VPI Pet Insurance ShopAtHome.com Cars.com
CareerBuilder Orbitz Kohl's CityPass autodesk Salesforce

Chi phí tham dự Hội thảo

Description (see details below) Price
Two Day Conversion Conference Pass $1,695
One Day Conversion Conference Pass $1,145
1-Day Social Networking Pass $  125
2-Day Social Networking Pass $  250
Expo Hall Only Pass FREE
2 Day Combo Pass
(Conversion Conference and eMetrics)
3 Day Combo Pass
(Conversion Conference and eMetrics)
Additional Half-day Workshop – Landing Page Optimization Intensive with Tim Ash $  545
Additional Half-day Workshop – Neuro Web Design: What Makes Them Click? with Susan Weinschenk, Ph.D. $  545

Joanna Lord

Joanna Lord
Director of Customer Acquisition, SEOmoz.org

Đăng ký qua CLB SEO Việt nam : Giảm 15% trước ngày 05/3

Theo dõi sự kiện

Day 1 – March 14, 2011

Expo Hall Open 10:00 am – 7:30 pm

9:00-9:45 am Opening Address & Keynote Presentation
“Conversion in a Social World”
Tim Ash, Conference Chair & CEO, SiteTuners.com
10:00-10:15 am Morning Break
10:15-11:15 am Mind Games: Brain Science & Conversion (S1)
Susan Weinschenk, Human Factors Int’l
Andre Morys, Web Arts AG
SEO vs. CRO – Tactics for Optimizing Both Search & Conversion (S2)
Carlos Del Rio, Agillian
Abu Noaman, Elliance
11:25 am –
12:25 pm
Turbo-Charging PPC & Display Ad Landing Pages (S3)
David Rodnitzky, PPC Associates
David Szetela, Clix Marketing
Split and Multivariate Testing (S4)
Paras Chopra, Wingify
Eric J. Hansen, SiteSpect
12:25-1:20 pm Lunch with the Speakers in the Exhibit Hall
1:20-2:20 pm Mobile & Real Time Optimization (S5)
Amy Africa, Eight by Eight
Rapid Fire: Live Page Critiques (S6)
Tim Ash, SiteTuners
Chris Goward, WiderFunnel
2:30-3:30 pm Adaptive Content & Behavioral Targeting (S7)
Justin Davis, Madera Labs
Pete Olson, Amadesa
Large Company Optimization from the Trenches (S8)
Seth Berman, Blue Shield of California
James Niehaus, Symantec
Andrés Amézquita, Mattel Inc.
Joe Weller, RealNetworks
3:30-4:00 pm Afternoon Break & Sponsored Sessions in the Exhibit Hall
4:00-5:00 pm Tools for Uncovering
Conversion Leaks (S9)
Joanna Lord, SEOmoz.org
Darrell Benatar, UserTesting.com
Advanced B2B Strategies for Conversion Optimization  (S10)
Charles Nicholls, SeeWhy
Scott Brinker, Ion Interactive
5:10-6:10 pm Keynote Presentation:
“E-Commerce Usability: Overcoming Barriers to Conversion”

Michael Summers, Co-author, Creating Websites that Work
With special guest Andrés Amézquita, V.P. of E-commere, Mattel Inc.
6:10-7:30 pm Networking Reception
9:00 pm-12:00 am

Day 2 – March 15, 2011

Expo Hall Open 9:45 am – 4:30 pm

9:00-9:45 am Keynote Presentation:
“The New Quantitative Era – Creating Successful Business Change with Analytics”

Thomas Davenport, President’s Distinguished Professor, Babson College, Author, Competing on Analytics: The New Science of Winning
9:45-10:15 am Morning Break
10:15-11:15 am Ecommerce Best Practices (S11)
Khalid Saleh, Invesp &
Rob Snell, Gun Dog Supply
Content Distribution: Conversion Through Thought Leadership (S12)
Byron White, Idealaunch.com
11:45 am-
12:25 pm
User Experience & Design for Conversion (S13)
Ric Dragon, DragonSearch
Sandra Niehaus, ClosedLoop Mktg.
Conversion Strategy & Team Building (S14)
Todd Barrs, Webroot Software
Bob Garcia, Optimize
12:25-1:20 pm Lunch with the Speakers in the Exhibit Hall
1:20-2:20 pm Video, Animation & Rich Media Panel Discussion (S15)
John Cecil, Innovate Media
Patrick Bultema, CodeBaby
Moderated by Tim Ash
Rapid Fire: Live Page Critiques (S16)
Lance Loveday, Closed Loop Marketing
Aaron Kahlow, Online Marketing Summit
2:30-3:30 pm Lead Generation: Getting the Form-fill (S17)
Raquel Hirsch, WiderFunnel
Steen Rasmussen, IIH Nordic
Personas and Cognitive Styles (S18)
Howard Kaplan, Future Now
3:30-4:00 pm Afternoon Break & Sponsored Sessions in the Exhibit Hall
4:00-5:00 pm Decoding Customer Behavior & Nurturing Engagement Online(S19)
Mani Iyer, Kwanzoo
Patrick Bultema, CodeBaby
Social Media Micro-conversions Panel Discussion (S20)
David Szetela, Clix Marketing
Erin Eschen, Perficient
Justin Rondeau, TemplateZone
Ole Bahlmann, SoundCloud Ltd
5:10-6:10 pm Closing Keynote:“Confessions of a Conversion Rate Optimizer
Bryan Eisenberg, CEO, BryanEisenberg.com and author of Always Be Testing, Call to Action & Waiting for Your Cat to Bark

(Optional) Day 3 – March 16, 2011
Separate Registration Required

9: Landing Page Optimization Intensive
Tim Ash, Conference Chair & CEO, SiteTuners.com
Susan Weinschenk, Ph.D.; author and Chief of User Experience Strategy, Human Factors International

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